Hello, there — I'm

Shari
Brown.

Global partnerships & program leader.
Digital media, creator economy & technology.

Scroll to explore
About

Strategy rooted in
culture & commerce.


I'm a strategic program and partnerships leader with 10+ years driving large-scale partnerships, cross-functional initiatives, and digital growth for some of the world's most recognizable brands — from Roc Nation and Campari to Essence and beyond.

My edge sits at the intersection of data-informed decision-making and cultural fluency. I understand what moves audiences — and what moves a P&L. Whether managing a $20M marketing portfolio or brokering a $3M luxury deal, I bring clarity, creativity, and results.

Currently consulting as Group Account Director at 19th & Park, advising brands across beauty, wellness, and CPG on performance strategy, CRM, and growth.

10+
Years Experience
$20M+
Portfolios Managed
10M+
Media Impressions

Core Skills

  • Brand Partnership Strategy Core
  • Go-to-Market Planning Core
  • Cross-Functional Program Leadership Core
  • Consumer Research & Segmentation Research
  • CRM & Lifecycle Marketing Digital
  • Contract & RFP Management Operations
  • Stakeholder & Executive Engagement Leadership
  • Campaign Performance Analytics Analytics
  • Event & Activation Management Experiential

Education

MBA, Marketing & Operations
New York University — Stern School of Business
B.S., Finance
Brooklyn College, CUNY
Experience

Career Timeline

2025 – Present
Consulting
Consultant, Group Account Director
19th & Park — New York, NY

Lead executive client relationships and cross-functional teams delivering high-impact campaigns across beauty, wellness, and CPG sectors — aligned to acquisition, engagement, and lifecycle KPIs.

  • Drive digital performance and CRM strategy including email segmentation, content planning, and analytics reporting (Google Analytics, Meta)
  • Define customer segmentation strategy and feature-level messaging for GTM campaigns and innovation product launches
  • Strategic advisor to agency leadership on team development, budget prioritization, and process optimization
2023 – 2025
Spirits & Bev
Brand Manager — Caribbean Rums
Campari Group — New York, NY

Spearheaded new business development and partner engagement across digital, on/off-premises, and retail channels, driving triple-digit YoY growth in brand awareness and sales lift.

  • Brokered $3M in luxury partnership deals — NYFW, James Beard Foundation, Chef Kwame × Salamander Hotel; oversaw full contract and SOW lifecycle
  • Led end-to-end GTM plans for new product innovations and LTOs — positioning, packaging, pricing, and channel strategy
  • Directed portfolio-wide consumer research identifying whitespace to inform the global rum innovation roadmap
  • Brand Localization Strategy — Led Wray & Nephew launch across Jamaica, Canada, and the U.S.
2020 – 2023
Entertainment
Senior Director, Brand Partnerships
Roc Nation — New York, NY

Led category-based brand strategy and business reviews for entertainment, automotive, tech, and lifestyle clients — guiding long-term growth plans and budget planning across all Roc Nation entities.

  • Managed $20M U.S. marketing spend — increased partnership revenue 35% YoY through innovative sponsorships and strategic alliances
  • Onboarded industry-first partnerships across fashion, beauty, tech, automotive, finance, and CPG
  • Led A-list talent integrations at Made in America Festival, Roc Nation Brunch, and Team Roc philanthropic events
  • Managed a team of 7 and external vendor relationships across major sporting events
2018 – 2020
Media
Senior Manager, Brand Partnerships
Essence — Brooklyn, NY

Delivered $15M+ in revenue through sponsorships and media distribution deals, managing top-tier partnerships with Walmart, Target, Coca-Cola, Ford, and AT&T across ESSENCE Festival and Black Women in Hollywood.

  • Created "If Not for My Girls" with Coca-Cola — 10M+ media impressions, 100K in-person viewers; still a current revenue-driving franchise
  • Managed 20 clients across 10+ verticals — retail, tech, financial services, auto, CPG, fashion, and food & beverage
  • Shaped multi-channel campaign strategies using consumer insights and cultural trends
2013 – 2018
Media
Senior Strategist & Digital Sales
The FADER, Time Inc., Hearst — New York, NY

Led brand storytelling, event marketing, and digital sales strategies across editorial, tech, and lifestyle verticals. Built the foundational skills in partnership development, content strategy, and commercial storytelling that underpin the career that followed.

Selected Work

Case Studies

📷Image coming soon
Campari · Partnerships
$3M Luxury Partnership Portfolio
Campari · Brand Partnerships
$3M Luxury Partnership Portfolio
Brokered and negotiated a suite of high-profile sponsorships for Campari's Caribbean Rum portfolio — NYFW, the James Beard Foundation, and Chef Kwame × Salamander Hotel. Oversaw full contract lifecycle from pitch to SOW execution.
↑ Triple-digit YoY growth in brand awareness & sales lift
📷Image coming soon
Essence × Coca-Cola
"If Not for My Girls" Campaign
Essence × Coca-Cola · Campaign
"If Not for My Girls" Campaign
Co-created a culturally resonant campaign celebrating Black female friendship at ESSENCE Festival. From concept through live activation — it became a lasting franchise and ongoing revenue driver for the brand.
10M+ media impressions · 100K in-person viewers · Ongoing franchise
📷Image coming soon
Roc Nation · Growth
$20M Partnership Ecosystem
Roc Nation · Portfolio Growth
$20M Partnership Ecosystem Expansion
Led Roc Nation's brand partnerships business — onboarding industry-first deals across fashion, beauty, tech, automotive, finance, and CPG. Built category strategy, pitch decks, and cross-channel storytelling to drive renewal and revenue growth.
↑ 35% YoY partnership revenue increase
📷Image coming soon
Campari · GTM
Wray & Nephew Market Launch
Campari · GTM & Localization
Wray & Nephew Market Launch
Led market-specific localization for Wray & Nephew across Jamaica, Canada, and the U.S. — including a new website and POS materials — deepening cultural relevance and consumer connection in key growth markets.
New market presence across 3 countries
📷Image coming soon
Campari · Research
Global Rum Consumer Study
Campari · Consumer Research
Global Rum Consumer Study
Designed and led a comprehensive portfolio-wide consumer research initiative to identify whitespace and uncover category insights. Findings directly influenced GTM planning, messaging, and the global rum innovation roadmap.
Shaped multi-year innovation pipeline
📷Image coming soon
Roc Nation · Events
Made in America Activation
Roc Nation · Events & Experiential
Made in America & Live Activations
Oversaw all partner engagement for national festival activations including Made in America, Roc Nation Brunch, and Team Roc philanthropic events — managing A-list talent integrations, white-glove VIP experiences, and a team of 7.
Multi-year, multi-brand activation success
Entrepreneurship

Building community
beyond the boardroom.


In 2020, I co-founded something meaningful — a wellness collective rooted in movement, culture, and joy. Good Co. has since grown into an award-winning NYC institution.

The same skills that make me effective in a boardroom — partnership-building, community engagement, sponsor relations — are what I pour into Good Co. every day.

Good Co. Bike Club

Co-Founder · 2020 – Present · New York City

  • Award-winning NYC wellness collective & nonprofit focused on cycling, community, and cultural joy
  • Built a partnership and membership model, secured city grants and brand sponsorships
  • Created a scholarship fund supporting underrepresented community members
  • Scaled annual events and community programming year over year
  • Operates Good Co. Cares nonprofit in parallel with the bike club
Contact

Let's work together.

Whether you have a partnership opportunity, consulting project, or just want to connect — I'd love to hear from you.

sharibrownmba@gmail.comLinkedIn ↗